RESERVED x instore Ice Pop weekends

Hand in hand with our client we had the task to create an on trend sales promotion that also creates a communication buzz about the brand.

The promotion included a full creative concept designed to attract customers while remaining aligned with the brand’s identity. This involved the development of a two weekend compelling offer, visual layout, and themed decoration.

Influencer TikTok campaign - Gen Z creators created outdoor and instore promotion related videos and shared it on their TikTok account - the topic was one day with me nad they also included the store visit.

Graphic materials were executed according to the approved concept, and on-site supervision was provided throughout the weekend to ensure smooth execution.

Budget proposals were prepared and approved in advance, and the marketing team was kept updated on all aspects of the project from start to finish.

All technical and personal preparations were completed ahead of time, ensuring a seamless launch. Coordination with third-party providers—including ice pop suppliers, printing houses, and hostesses—was managed throughout to maintain consistency and quality.