RITUALS FIRST STORE OPENING BUDAPEST

Press event& Store opening in Mammut mall Budapest

In September, we launched a full-scale opening campaign for Rituals’ very first store in Hungary.
Our agency was responsible for the entire process – from event organization and PR communication to influencer relations, media planning, and a citylight campaign that introduced the brand to Hungarian audiences in an impactful way.

The opening celebrations took place across two days. The first day featured an exclusive press event, followed by a business partner breakfast the next morning. Later that day, at 11 a.m., the public store opening welcomed the first customers, marking the official debut of Rituals in Hungary.

We handled every detail of the events – from catering and technical production to the design and creation of custom goodie bags for guests, ensuring every element reflected the Rituals brand philosophy and aesthetic.

The project was the result of months of preparation and collaboration, culminating in one of the most successful store openings to date ,both for Mammut and for Rituals in Hungary.