Reserved Arena Mall opening x influencer communication

Store Opening in Arena Mall Budapest

To support the launch of a new store in one of Budapest’s busiest malls, a curated influencer campaign was developed with a three-phase structure:

1. Pre-Communication:
Selected influencers generated buzz ahead of the opening through teaser content and clear calls-to-action, encouraging followers to visit the new store.

2. Store Visit:
Influencers attended the opening day pre opening the store for public. Content focused on engaging Reels and Story packages, rather than static posts, to create dynamic and authentic impressions.
Key highlights included:

• Personal favorites from the collection
• In-store atmosphere and layout
• Close-ups of accessories, clothing quality, and visible pricing — emphasizing value, which was a key message for the campaign
• Story package posted on the spot, reels on the following day to keep the momentum going for the upcoming days

3. Post-Communication:
Roughly a week after the opening, influencers followed up with additional content of the SS25 collection, reinforcing brand presence and encouraging continued foot traffic to the store.

This strategic, multi-touchpoint campaign successfully combined real-time engagement with follow-up impressions to maximize visibility and drive customer interest.