The introduction of a seasonal collection is a really important period in a brand’s life.

In this project we prepared and sent out the communication materials, invited the members of the press, stylists and influencers to a jewellery presentation of our client, THOMAS SABO.


Why is this important?

In addition to generating immediate press releases, we can meet our media partners on a casual basis – this will help promote the brand’s presence, attract new projects and people. In such cases the challenge is to maintain the usual standards every year and to ensure that members of the press attend the event.