KARL LAGERFERD Store opening / Mom Park

One of the biggest milestones in a brand’s life is opening a store – but in today’s world, we often face the fact that it’s not enough to open the gates. The question may arise : how will the information reach the customers?


A well-thought-out communication and business opening concept will help, which we prepare working closely with costumers.


During the opening of the KARL LAGERFELD store in MOM Park, we performed the following tasks:


  • Pre-communication – teaser campaign
  • Organizing a store opening event
  • Inviting relevant press and influencers